JAY JEON
BACKSTORY 2014—2017
ECOLOR
PROJECT
Colored Pencils
Package

DISCIPLINE
Package Design /
Visaul System


BACKGROUND

Ecolor is a colored pencil brand for individuals who consider and support environment and sustainability. Featuring eco-friendly dieline, the package structure is consisted simply of folding techniques without use of adhesive materials. It can also save paper in the process of manufacture by having one piece of paper folded instead of numerous to build the structure. It contains woodless colored pencils, adherent to the eco-friendly quality.
DESIGN STRATEGY

Package design and structure of the product were created based on the concepts of ''sustainable'' and ''eco-friendly.'' One crucial element of the design was to display information about 36 colors of the pencils. Using recycled material such as craft paper was not an appropriate solution as the material lacks reasonable quality and price, furthermore, as it hinders visibility of the colors. Paper folding technique emphasizes durability of the structure as each fold tightly holds a pencil, and maximized use of a piece of paper.