JAY JEON
BACKSTORY 2014—2017
EYE CANDY
PROJECT
Conceptual
Bookstore Gallery

DISCIPLINE
Branding / Printed Matters

MADE WITH
Mark John


BACKGROUND

Eye Candy is a multi-format bookstore gallery designed to ultimately satisfy visual appetite of the artists, designers, and those in the field requiring creative thoughts. It is a collaboration with contemporary artists, designers, and writers to release limited edition of books, typeface, clothing, and objects. In addition to the bookstore, Eye Candy provides a space for collaborating artists to exhibit their works, a gallery for visual refreshments and consumption.
DESIGN STRATEGY & CONCEPT

The goal of this project was to express things that are aesthetically pleasant and alluring. The words, eye and candy, were literally expressed, directly translating sweetness and savory tastes onto the brand identity and system, using vivid colors.