JAY JEON
BACKSTORY 2014—2017
KOREAN
CORRUPTION
PROJECT
Storytelling
Printed Matters

DISCIPLINE
Editorial Design /
Visaul System


BACKGROUND

This publication is about the Korean President who conspires with her old friend, Choi Soon-Sil to wrongly seize millions of dollars for personal gain. President has been identified as a criminal suspect and the corruption of the Blue House has been exposed that aroused anger and shock among the general public. On another side of this event, there's disinterest and lack of participation of people in politics. These printed matters are designed with the objective to highlight the importance of awareness in politics, and of voting by which people exercise democracy and power in their hands.
DESIGN STRATEGY

One type of the printed matter created for storytelling is card sets. Each card set, a collectable product, describes Korean corruption in details. Another type of printed matter is a newspaper, designed to carry out message that impeachment itself is not the end of the problem, but to make wise choices in future is more crucial. Package design using red plastic sleeves also adds the sensation of exposing top secrets.